With respect to social networks a higher number of memberships and a higher number of friends were related to the frequency of donations. These findings indicate that giving goes together with having a more extensive social network.
Full article: ResearchGate
Synopsis:
The study "Do Social Networks Increase Donation Frequency? The Swiss Context" by Alexander Unger, Julie Papastamatelou, Jürg Arpagaus investigates the link between network-based social capital and donation frequency in Switzerland, examining socio-demographic variables, neighborhood satisfaction, and social orientation. Using self-reported data from German-speaking Switzerland, the findings reveal that age and income are associated with higher donation frequency. Importantly, a larger social network, indicated by more memberships and friends, correlates with increased donations, supporting the idea that giving is linked to having a more extensive social network.
The ordered logit model indicates that age, income, gender, number of friendships, memberships, and the "engagement for society" dimension of social orientation influence donation frequency in Switzerland. The study emphasizes the role of a substantial social network in promoting giving, aligning with the notion that network-based social capital is a significant predictor of donations. The observed higher donation frequency among older individuals and women may be connected to different normative and social orientations.
While socio-demographic factors like age, gender, and income significantly affect donation frequency, variables related to social interactions in the neighborhood show no significance. The study highlights the importance of social networks over local interactions. The "engagement for society" dimension of social orientation stands out, emphasizing a sense of responsibility for societal issues. The findings suggest that social networking is more influential than individualistic or family-oriented social orientations.
Implications for the Future:
The study's results can guide non-profit organizations in targeting potential donors effectively. Using platforms like I Donate My Way platform could be beneficial to non-profit organizations seeking to navigate the complexities of donor engagement. By leveraging the insights from the study, organizations can strategically utilize I Donate My Way to target potential donors effectively. This innovative platform aligns with the study's emphasis on social networks, providing a practical avenue for non-profits to amplify their outreach.
The quote “With respect to social networks a higher number of memberships and a higher number of friends were related to the frequency of donations. These findings indicate that giving goes together with having a more extensive social network” underscores the study's key finding that a more extensive social network correlates with increased donation frequency, indicating a strong association between social connections and charitable giving. This resonates with the mission of I Donate My Way, ensuring that organizations can harness the power of social connections for increased donation frequency.
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