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NGO Donation Dilemma: Balancing Supply and Need

One of the most common challenges NGOs encounter is the misalignment of the donation to the actual need of the NGO. NGOs thus face the decisions of either redistributing the donation, selling the donation for cash-in-hand, storing the donation or disposing of the donation.

Full article: sun.ac.za




Synopsis:

In Robyn Goff's article, "Designing a Conceptual Model for the Management of In-Kind Donations in NGOs," the escalating trend of in-kind donations to non-governmental organizations (NGOs) is scrutinized, particularly those originating from corporations. Corporate donations, constituting 60%-70% of overall donations to NGOs, play a pivotal role in sustaining these organizations. However, in-kind donations, while invaluable, present specific operational challenges for NGOs.


A common issue is the misalignment of donations with the actual needs of the NGOs. This dilemma forces NGOs to decide between redistributing, selling, storing, or disposing of the donation. With growing corporate emphasis on sustainability, NGOs are becoming channels for surplus or unsaleable products, yet these may not always match the NGOs' requirements, leading to operational challenges.


The study aims to enhance the effective management of in-kind donations by proposing a conceptual model. This model seeks to increase the visibility of NGOs' needs, facilitating appropriate donations and reducing waste in the donation process.


Implications for the Future:

The study proposes a conceptual solution that closely resembles the I Donate My Way platform which can be used to streamline the in-kind donation process. By aligning the I Donate My Way platform with the insights from Goff's study, NGOs can enhance the visibility of their needs, ensuring that donations correspond to actual requirements. This platform serves as an innovative bridge between donors and NGOs, reducing misalignment and operational challenges.


The study underlines the importance of verifying donors and participants, a concern addressed by the I Donate My Way platform through robust verification processes. In a future landscape where NGOs are pivotal in societal development, the I Donate My Way platform stands out as a crucial tool for optimizing the impact of corporate generosity on NGOs' missions.

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