Building a thriving community of charity donors and participants hinges on understanding the vital role of timely feedback, interactive engagement, and immersive experiences.
Full article: springer.com
Synopsis:
Remember, creating an environment that caters to user needs and preferences is crucial for fostering long-term commitment and engagement in community charity efforts.The study How Do the Perceived Factors of Internet Community Charity Affect User Stickness? by Qingying Zhou delves into the factors influencing people's engagement in online community charity and how to boost user commitment. It draws on the SOR theory to identify crucial elements that heighten user "stickiness," or commitment, within community charity platforms.
Surveying 369 individuals, the study highlights feedback timeliness, interactivity, immersion, and enjoyment as pivotal factors shaping user commitment. By understanding how users perceive the ease of using these online charity platforms and the emotional significance they find in them, the study aims to uncover the reasons behind why people choose to stay engaged in online charitable communities.
Moreover, it emphasizes the mediating influence of perceived ease of use and emotional value in bolstering community philanthropy through these key design elements.
The study also underscores the significance of responsive communication, active involvement, and immersive encounters in fostering a robust community of charitable contributors.
Implications for the Future:
Considering the findings, fostering an environment that prioritizes interactive engagement, and immersive experiences is pivotal for enhancing user commitment in community charity endeavors. One solution that aligns with these principles is the I Donate My Way platform.
By emphasizing interactive communication and authentic exchanges between charities and donors, this platform aims to revolutionize community philanthropy. Through its user-centric design and focus on engagement, I Donate My Way strives to elevate user stickiness and encourage sustained involvement in charitable initiatives.
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